So iflix now has a Channels feature , that provides users a new way to find content of interest based on set categories or studios of interest. As much as every streaming service relies on categorization of shows and movies into different buckets to help folks digest their digital libraries, this new feature is both a categorization system and a recommendation engine that factors in your viewing habits. It's especially valuable for folks who first join the platform and aren't sure where to begin.
The official press release follows after the cut:
IFLIX INTRODUCES
CHANNELS AND PERSONALISATION FEATURES TO OFFER USERS AN ALL NEW PERSONALISED
IFLIX EXPERIENCE
MANILA, 16 August 2017 – iflix, the world’s leading Subscription Video on Demand (SVoD)
service for emerging markets, today released an all new revamped and improved iflix
user experience and features.
The upgrade represents the latest evolution to iflix’s world class service with an all
new focus on individual customer experience. New Channels, ADD
and FOLLOW
features enable significantly deeper personalised experiences and intuitive
ways of discovering new content, with additional improvements to speed and
performance.
Channels combines the best of traditional pay television with benefits of on-demand
services. Working with traditional studios and channel providers, iflix has
created on-demand ‘channels’ for users to enjoy on their terms, showcasing many
of the world’s best and most exciting entertainment studios and brands along
with users’ favourite content genres in a dynamic, engaging and easy to
navigate channel interface, available for the first time in a digital
non-linear service.
With new personalised onboarding, users can now select their favourite Channels and receive recommendations optimised with their preferences and viewing history, as well as ADD TV shows, movies and Channels
to their iflix homepage.
iflix’s proprietary personalisation engine
is based on internally designed algorithms taking into account local cultural
nuances in each market and tested rigorously over a 6-month period. The result
is a completely personalised, unique user experience for each individual user,
that further allows them to surface
more content inline with their interests from iflix’s vast library of thousands
of international, local and regional TV shows, movies and more.
All new Follow function will additionally enable users to follow
playlists curated by hundreds of their favourite People – popular influencers and celebrities, to
discover new shows whilst voyeuristically keeping up with what their People have
liked, watched or are currently watching.
iflix Co-founder and Group CEO Mark Britt
commented, “Today represents an incredible
milestone for iflix. This
evolution begins to blur the distinction between traditional Video on Demand
and traditional Pay Television. We are thrilled to be working with the world’s
leading entertainment brands to create exciting new on-demand channels. These
are not the channels we grew up with.”
“We are in
the golden age of TV for viewers, with thousands of great shows and movies
available on demand. For the individual user however, sifting through immense
catalogues of programs and finding what you want has become more challenging
than ever. Our new personalisation features now allow us to solve this dilemma
by delivering recommendations specifically curated for each local user across
our business.”
Since going live in May 2015, iflix rapidly
established a clear leadership position in emerging markets, setting a new
standard for delivering a world-class streaming entertainment service,
passionately focused on local customer experiences. Over the last 12 months,
the service has seen extraordinary growth across all segments of the business.
Now available to over one billion
consumers across 20 territories throughout Asia, the Middle East and North
Africa, iflix will make its world-class service available in Sub-Saharan Africa
in the coming weeks. Offering consumers, a vast library of top Hollywood, Asian
and Middle Eastern regional, and local TV shows and movies, including many
first run exclusives and award-winning programs, each subscription allows users
to access the service on up to five devices, including phones, laptops,
tablets, and television sets, for viewing wherever, whenever.
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ABOUT IFLIX
iflix is the world’s leading Subscription Video on Demand (SVoD) service
for emerging markets, offering users unlimited access to thousands of TV shows
and movies from all over the world. With a huge selection of your favorite
comedies, drama, Korean drama, Turkish drama, Bollywood, Nollywood, cartoons,
movies and more from Hollywood, The UK, Asia, the Middle East and Africa. iflix
places the entertainment you want at your fingertips. For one low monthly fee,
iflix subscribers can watch on their mobile phone, laptop, tablet, TV…
wherever, whenever.
Let’s play.
iflix is currently available to consumers in
Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan,
Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq,
Lebanon, Egypt, Sudan, Cambodia and Nigeria.
For more information, please contact:
Monika Cagalingan
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