Thus in response to DC Comics releasing their own line of action figures, Marvel came up with the Secret Wars as their way of addressing the dearth of Marvel action figures and yet still tying things together with a semblance of a story. While this may not have been the best story in Marvel crossover history, it certainly impacted the Marvel Universe in significant ways with effects that would ripple out further into comic books after this event.
Secret Wars starts with many of Earth's heroes and villains teleported to a "Battleworld" - a planet created by a cosmic being known as The Beyonder. The planet has two main "bases of sorts stocked with advanced weaponry and other devices. The Beyonder then presents this challenge to the assembled metahumans: "I am from beyond! Slay your enemies and all that you desire shall be yours! Nothing you dream of is impossible for me to accomplish!" Of course with this simple challenge, the villains go all-out trying to defeat their heroic counterparts and gain the prize offered by the Beyonder.
While it may not have been the best reason in the world to gather so many high profile heroes and villains in one limited comic book series, it still was pretty enjoyable to read. Let's face it - this title really played t the fans and it did a much better job of things than what Contest of Champions did.
The series later triggered a rather lame follow-up (I'm still trying to finish it right now despite how ludicrous it is) but it pretty much helped set the tone for Marvel crossovers and it certainly made a lot of fans happy (myself included).
Was Secret Wars necessary to the development of the Marvel Universe? Perhaps not. What is fun and worth the time and effort? Most definitely, hehe.
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